14 day loan feature for ebooks are a joke
Posted: October 24th, 2010 | Author: Mike Smick | Filed under: Ebooks, marketing, politics, Readers | No Comments »I remember when I was little I used to wonder what it would be like to have everything I ever wanted. What would the world be like if I could have it all and so could my friends. Would it be boring? Or would we always have something interesting to do? After a lot of thought later in life, I’m certain that at least having access to everything is better than being left wanting.
In the digital content universe, we figured out a way that we could duplicate and share to our hearts content. Duplication is a requirement for our computers to work, during the transfer, memory and storage processes. But THEN we began to suffer through a period in which people put locks and chains on information after they realized that now that we truly can have everything, that simply can’t be allowed to happen.
Even worse, for those of us who have enjoyed owning books all our lives, and being able to give them away, share them in our own right for as long as they’ve existed, the ebook industry movement, faced with a flexible product has gone and made it LESS flexible than the physical book.
With a lot of feigned fanfare, Amazon, the maker of Kindle has introduced a feature, previously only available through a competitor, the Nook. The Kindle software will now let you loan the ebooks you own to your friends, (as long as the publisher allows it). Your friend can borrow the ebook from you for up to 14 days, one time only. After 14 days, the book vanishes somehow.
Only the conniving would spin this inherent and built-in weakness as some kind of benefit rather than the big negative embarrassment it actually is. Sure on the one hand, we want to get those who made the book paid. But on the other, why do we insist on pretending that these digital files are subject to the physical limitation of real property. Reality says digital files can be copied infinitely at no cost. Reality for ebooks is even better as their storage is so minimal in most cases.
If you agree with this direction and go through the system like the mindless consumer they hope you are, and you’ll buy the Amazon Kindle ebook, you’ll pay near the full price of the paper book despite getting nothing of its benefits. And you can’t REALLY share your book with people. And you can’t really give it to somebody either. Because if you could give it to somebody digitally, then they own it and could give it back to you. And that is where the current industry says “whoa whoa, that’s not the kind of behaviors we can really manage or support, so we’ll just not allow it.”
Because we can’t have pesky reality creeping into our ebook sales numbers can we?
The solution to this problem only works when you can in your mind, fully reorganize book publishing as you think you know it. But even then it’s a messy mess. Unfortunately, so is the current path we’re on. Readers have to have the same rights with ebooks as we do with paper books. Anyone preventing this disrespects people and the reality of the world we live in. It disrespects rational thought and is greedy, malicious and unconcerned. Layers of this kind of ignorance that creates systems of digital product commerce are just weak legs holding up a flimsy table top. One that is unsustainable when faced with any kind of disruption. It’s especially sad being within the industry involved in the spreading of knowledge.
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